The i3S is the sportier brother of BMW's electric compact car. For the launch, BMW wanted a strong real-life feeling - as if passers by had taken some snapshots. Shot over eight days in the streets of San Francisco, Andreas Hempel used natural light in urban situations, using a current model as a stand-in.
Our Stuttgart team provided on-set support, swapped in almost the entire front plus a few other distinctive parts of the new model in CGI, and intensified the dark, shadowy look.
Our Stuttgart team provided on-set support, swapped in almost the entire front plus a few other distinctive parts of the new model in CGI, and intensified the dark, shadowy look.
Client: BMW
Agency: Serviceplan
Photographer: Andreas Hempel
Creative Directors: Jan Grothklags, Falk Pegelow, Mark Räke
Art Director: Christine Behrendt
CGI Artist: Andreas A. Maurer / Recom Farmhouse
Post Artists: Jonas Disch, Laura Kißner / Recom Farmhouse
Photographer: Andreas Hempel
Creative Directors: Jan Grothklags, Falk Pegelow, Mark Räke
Art Director: Christine Behrendt
CGI Artist: Andreas A. Maurer / Recom Farmhouse
Post Artists: Jonas Disch, Laura Kißner / Recom Farmhouse
Recom Farmhouse is on Instagram, Facebook and Twitter!
More work at recomfarmhouse.com and our blog madlove.net.
More work at recomfarmhouse.com and our blog madlove.net.
